Beyoncé goes blonde for house of dereon

Beyoncé isn't exactly the shy and retiring type, but the latest advert for her clothing label reveals a look that's daring even for this diva.

Promoting House of Deréon - the label set up by Beyoncé and her mother Tina - our pop princess cavorts around with a daring blonde beehive hairstyle, wearing temporary tattoos and not much else.

The textured, candy-floss updo calls to mind fellow blonde bombshell, Patsy from Absolutely Fabulous - although whether fashion guru Patsy would be seen in a House of Deréon 'creation' is another question altogether...

Check out the full video here!