It may come as no surprise that the launch of the much-anticipated Barbie movie has significantly influenced beauty and wellness trends worldwide with more and more clients choosing to opt for Barbie blonde, and even pink hair.
New data from salon software platform Fresha found there has been a 508% year-on-year increase in the number of Barbie-inspired services offered by salons, as compared to the same period last year. Services tied to the Barbie universe, such as pink hair, and platinum blonde transformations, have recorded an 83% increase year-on-year bookings.
Furthermore, recent data reveals a dramatic resurgence of the term ‘Barbie’ in the global zeitgeist, with Google Trends recording a 323% surge in search interest from July 2022 to July 2023.
This Barbie inspired trend has also taken TikTok by storm, with 23% of all posts featuring the #Barbie hashtag created within the past month. Barbie-related beauty hashtags including #BarbieBeauty and #BarbieHair, have garnered a staggering 171 million views in the past month, a testament to the trend’s immense popularity.
As this trend sweeps across the glove, salons are capitalising on the hype by introducing Barbie-inspired offerings. The data highlights the impact of pop culture on consumer behaviours in the beauty industries, and how businesses can use these trends strategically to provide personalised experiences to their customers.
Looking for more on Barbie? Check out the hottest pink shades for barbiecore inspired looks, how to make pink hair relatable for your clients, and four hairstyles from the Barbie movie that are wearable.