Aveda sets a new guinness world record

Aveda has set a new Guinness World Record for the most money raised for charity through haircuts in a 24-hour period. The global hair-cutting marathon took place on April 22, Earth Day, and raised more than US$75,000 in one day. Aveda stylists from more than 900 salons in 15 countries worldwide volunteered their time and expertise - snipping, trimming, chopping and shaping -  to create perfect haircuts in exchange for a client’s donation. Participating countries included the US, Canada, Hong Kong, Taiwan, South Korea, Australia, Japan, Belgium, Germany, Italy, Russia, Spain, Switzerland, Turkey and the UK. The record-setting Global Cut-A-Thon was just one aspect of Aveda’s Earth Month campaign, the company’s annual month-long drive, raising US$5.5 million in April 2013 to benefit more than 40 clean water organizations worldwide.