Andrew barton inspires at racoon international summer congress

Racoon International's creative director Andrew Barton coached the eight-strong artistic team at the company's Summer Congress, in a day full of fun, laughter, inspiration and discovery. Racoon CEO Sue Davenport kick-started the day by reinforcing her commitment to innovation and material reviews, and working with the foundations of Racoon's heritage. Andrew then shared his consumer understanding of messaging, marketing, product and customer service. Then speaking to the team about the company's forthcoming photoshoot, Andrew said: “This shoot is to celebrate Racoon’s milestone anniversary of 21 years of success and to showcase the brand with a consumer-friendly ‘I want that hair’ image which will become our signature style.”