Adam reed announced as wella's style ambassador

Adam Reed of Percy & Reed has been announced as style ambassador for Wella. The session stylist extraordinaire is a regular backstage at London Fashion Week and counts A-listers like Diane Kruger and Sophie Dahl amongst his clients. He also owns two salons in London with his business partner, Paul Percival. Adam's new role will see him working across Wella, imparting his knowledge and creativity across the brand as well as working closely with the Sebastian Cult Team and Wella Professionals Generation NOW team. He says: "Working across the Wella portfolio made perfect sense for me as I genuinely love working with many of the products. Each plays a distinct role and offers different benefits for the diverse events and activities I get involved with on a daily basis. "Wella's commitment and passion for educating the next generation of talent and inspiring our hairdressers of the future is so important and I really enjoy being involved with this too."