A-list approved elchim hairdryers set to blow away the competition at salon international

Prestigious Italian hairdryer manufacturer, Elchim, are set to blow away the competition at Salon International 2013. All products in the professional range are manufactured in Milan, one of the world's fashion capitals and a city that's synonymous with style, sophistication and quality. Boasting quieter, faster drying (up to 30% speedier than standard models), Elchim hairdryers are lighter, more balanced and more ergonomical to take the strain out of drying. Its ionic and ceramic systems also help close the cuticles as you work, leaving hair soft, shiny and free from static electricity. And, for those concerned with style, the £55+VAT Elchim 3900 Healthy Ionic Dryer comes in seven shades; black and gold, black and silver, black, white, red and blue - as well as a special titanium edition at £65+VAT. Adir Abergel, celebrity hairstylist at the Frédéric Fekkai Salon in Los Angeles says: "I like it because it tends to blow hard air, which I prefer over many of the new tourmaline dryers which blow softer air. The Elchim makes hair look fuller and sexier. It’s got seven switches and settings so you can play around with speed and temperature and the nozzle design allows you to direct air to specific areas, too." The range will be distributed through Salons Direct, with a large area dedicated to Elchim on the stand at B150. For total peace of mind, there's even a 14-day money-back guarantee for UK salons on initial Elchim purchases. Salon International takes place at ExCel London from 12 to 14 October. For more information and to book your tickets, visit www.salonexhibitions.co.uk or call 0844 894 2000. Don’t forget to follow @Salon_Intl and #salon2013 for all the latest updates, or like the Facebook page here.