Why metallic hair is the next big thing

The new shades from Paul Mitchell make it easy to master the metallic hair trend that's all over the nation's Instagram feeds. A dreamy play on pastels, The Demi Muted Metallics Collection features three gorgeous Lavender, Rose Gold and Silver shades. The trio of luminous metallics offer stylists multiple hair colour options for their guests. The new diffused shades from Paul Mitchell can be used individually for an all-over tone or applied with multiple shades side by side for seamless creative colour. The great thing about metallic shades is how wearable, yet trend-led they look. Plus, the colours give you the colourist lots of options. Depending on your client's desired depth you can apply the colour in a five minute service or you can process for up to 20 minutes on dry or towel-dried hair with the results lasting 4-6 weeks. Containing no ammonia, the demi-permanent gloss conditions and adds shine while it colours to give clients radiant results every time. If a client wants a more subtle metallic look, the shades can all be inter-mixed with the Clear gloss to give a translucent finish. It's good news for your eco-conscious guests too, the demi-permanent is 100% vegan and comes with the John Paul Mitchell Systems promise of no animal testing. Colin Caruso, artistic director of professional hair colour for John Paul Mitchell Systems, offers some business tips for introducing your client to the new metallic hair trend. "Today, the average guest is much more open to the playfulness of fun shades, but she doesn’t want to be known as the “purple hair mum.” The muted hair colour trend we are seeing allows for this guest to play with fun colour," he explains. "Adding it into their current colour placement will give guests diffused, peeks of colour. It’s a great way to add on a colour service and keep them coming back, because they feel heard." Amazing colour results and increased business – what's not to love about the metallic hair trend? For more information visit www.paul-mitchell.co.uk, email [email protected] or call 0845659 0011 Size 60ml, salon price £4.98 This is a sponsored post in collaboration with Salon Success.