Why did you start your hairdressing business?

Business consultant Liz Mckeon provides some motivation as we head into the new year and asks you to consider why did you start your hairdressing business in the first place so you can continue making it a success moving forward. Being passionate and driven means you care about what you do and you’re constantly excited and enthusiastic about your salon business. It’s not just about the money, status of being a salon owner or the perks. It’s about making a real contribution to people’s lives, the industry and your salon team and business.

Why did you start a hairdressing business and what can you learn from it?

The key questions to ask yourself are: What is the end point and what are your goals? Understanding your ‘why’ is the most important thing you can do now to kickstart your path to a more successful business and a better you. Understanding why you are doing what you’re doing is the single most important question you can ask yourself with respect to your work, because those who do have a strong sense of why they are doing their work tend to be effective and more efficient in everything they do. Your ‘why’ serves as a compass in the messy day-to-day workings of a salon. It is so easy to get caught up in the white space, chasing numbers, team dramas, analysing reports, listening to clients and reading emails that you forget what you are trying to accomplish and lose sight of your big picture. Beyond serving to tell you what kind of goals and tasks you should be pursuing in the first place, knowing why you’re doing your work also serves two fundamentally important efficiency related purposes:  it motivates and steers you.

What motivates you now compared to when you want to start a hairdressing business?

Understanding why you are doing your work will motivate you because it reminds you that all of your activities are worth it and the work you do is important to your clients. If you forget this fact, it will become easy to feel discouraged or overwhelmed by the never-ending range of activities needed to keep the salon going.

What is steering you?

The second big benefit to really understanding why you do the work you do is that it steers your decision-making. If you don’t have a clear vision what your work is for, it can be easy to overlook important tasks and make poor decisions. Knowing why you want to run your fantastic salon can really help you to make smart business decisions, pursue the right opportunities to foster growth and progress towards an end goal that you are actually excited about.

The 7 Benefits of understanding your ‘why’ for running a hair salon

1. It will help you stay focused, enable you to find your direction and avoid distractions.
2. It will make you feel passionate about your salon’s goals, which is an important driver to achieve something extraordinary within your business.
3. You will have clarity around your life, as well as your business.
4. A person who knows their why tends to make a greater impact through their work, which encourages a feeling of gratification.
5. With your why comes your values, which are the rules that guide decisions and help define the goals that will make running your salon more enjoyable.
6. It will give you integrity, because people who know their purpose for owning and running a salon know exactly who they are, what they are and why they do what they do.
7. Knowing your why will make running your salon business more fun! Even the dullest salon tasks will become exciting and creative if you are motivated by purpose.

To find out more about Business Consultant Liz McKeon go to www.lizmckeon.com.