Salon services are increasingly being enhanced through loyalty and membership programmes designed to strengthen client relationships and drive repeat visits. By offering subscription-based services salons can deliver consistent value while improving client retention and lifetime spend.
Following the success of The Blow Dry Club, HOB Salons has expanded its loyalty offering with the launch of The Colour Club, a membership programme designed to enhance the client experience. This colour subscription service rewards members who regularly book root tints or semi-permanent glossing services.
The Colour Club offers a fixed-price monthly colour service, removing uncertainty around cost while encouraging regular rebooking and stronger client loyalty. Each plan includes a monthly colour appointment plus a complimentary conditioning treatment and scalp massage worth £20, with additional benefits increasing across four subscription tiers, with discounts on products, services and salon gift cards. The higher the tier, the more the client receives.
The Colour Club runs on a simple monthly direct debit with no hidden fees and a minimum six-month commitment. Clients can book online, via the HOB app or directly with their salon team. Places are limited in each salon to protect service quality, and unused appointments do not roll over.
The Colour Club is just the latest initiative from HOB Salons. CEO Natasha Grossman says: ‘At HOB Salons we believe in creating initiatives that improve the experience we offer our clients, while driving our business forward and providing a benchmark for the industry to follow. Initiatives like The Colour Club reinstate our commitment to remaining industry leaders in an increasingly competitive marketplace, while never losing sight of our main priority, our clients.”
THE COLOUR CLUB SUBSCRIPTION PLANS
ESSENTIAL – £55/month
Colourist level
What’s included: One root tint or semi-permanent colour
per month
One complimentary conditioning treatment and scalp massage
20% off professional haircare brands
15% off smoothing services
10% off glass hair services
A one-off £5 gift card towards future spend
PREMIUM – £60/month
Senior Colourist level
What’s included: One monthly colour with treatment and scalp massage
25% off professional haircare brands
15% off smoothing services
10% off glass hair services
One full-size Wella Professionals shampoo worth up to £24.75
A one-off £10 gift card
PREMIUM PLUS – £68/month
Master Colourist level
What’s included: One monthly colour with treatment and head massage
30% off professional haircare brands
20% off electricals
15% off smoothing services
10% off glass hair and Plex services
A full-size Wella shampoo worth up to £24.75
A one-off £15 gift card
ULTIMATE – £71/month
Colour Directors & Salon Managers
What’s included: One Monthly colour plus treatment and head massage
30% off professional haircare brands
20% off electricals
15% off smoothing
services
10% off glass hair and Plex services
One full-size Wella shampoo & conditioner
worth up to £53.25
A one-off £20 gift card
