Which haircare brand a launched matching gift initiative to support ukraine?

Global haircare and skincare brand, MONAT Global Corp (MONAT) has launched a matching gift initiative to support relief efforts in Ukraine, committing to match every dollar donated up to $50,000. The funds will be donated to Polish Humanitarian Action and International Rescue Committee for their work to provide aid to those affected by the ongoing devastation. The initiative follows an initial contribution of $10,000 from MONAT and its philanthropic arm, MONAT Gratitude, to Polish Humanitarian Action. Additionally, 100% of all sales in Europe from More than a Lather by MONAT™ will be donated to relief efforts. MONAT has also donated more than 4,000 personal hygiene products to Toiletries Amnesty, a nonprofit organisation providing essential hygiene products to refugees in need. “We are proud of our MONAT community in Poland and across the globe who are leading efforts to support those affected by the devastation in Ukraine,” said Stuart MacMillan, president of MONAT Global and vice-chair of MONAT Gratitude. “As independent business owners, our Market Partners have the flexibility to join the relief efforts if they are inclined. Through our matching gift initiative and product donations, our goal is to support our Market Partners in their efforts to make a positive difference.” “Our world and our neighbours are hurting, and our hearts are aching for all who are suffering,” said Lu Urdaneta, CEO of MONAT Gratitude and chief culture officer of MONAT Global. “MONAT Gratitude was founded on the idea that when we all embrace the spirit of giving back, we can truly make a difference. Our MONAT community members across the globe embrace this belief now more than ever, and we know that together through this initiative we can make a positive impact for those affected.” McMillan added, “MONAT Global is also encouraging and allowing time for its employees based in Poland to volunteer to support relief efforts.” MONAT is a new way of working with a product company that provides an opportunity to earn additional income alongside your at-home or in-salon treatments but without the upfront costs of purchasing and holding stock. Check out some of the other brands in the industry helping to support relief efforts in Ukraine.