Whatsalon hosts salon elevate summit roadshow in edinburgh

The first Salon Summit Elevate Roadshow, sponsored by Eleven Australia Scotland and iSalon Software, recently took place in Edinburgh at the luxurious Scots Picture House. WhatSalon introduced their brand and three iconic speakers from the hairdressing industry appeared on stage. This included Jo Robertson, education director at Wonderful Brands, Leighanne Regan, owner of Renu Hair Studio and Jenn Linton, owner of Linton and Mac. WhatSalon’s head of sales, Adam Turner welcomed an intimate audience of 45 guests to the cinema theatre and outlined the itinerary for the afternoon. Speakers covered diverse topics, providing valuable insight into creating a strong brand identity and how to market their brand by using social media to elevate their work. Adam first introduced education expert Jo Robertson to the stage. Jo was previously the education director for ghd, but now is an independent business consultant and education director at Wonderful Brands. Her key message was to strategise your work in order to establish who you are and what you have to offer. Hairdressing expert Leighanne Regan then joined the stage to discuss how she opened her salon with zero financial support and no styling team. Leighanne was against the odds and now works with some of the UK’s most influential reality stars and Instagram models. The audience were privy to Leighanne’s tips and tricks for creating killer content for your salon’s Instagram page. Jenn Linton shared her story from being a first time salon owner to balancing her extracurricular work outside the salon, whilst also effectively managing a team of 30 people. A Q&A session was opened to the audience, and guests were asked to move from the theatre to the reception area in which the WhatSalon People’s Choice award images were displayed. WhatSalon recently launched their first photographic awards with five categories, and from 100 entries, 16 finalist images were selected. These were presented at the Roadshow and guests were asked to vote for their favourite image. The winner of this category will be announced at the Salon Summit event in Birmingham on 7 June 2020.