Westrow artistic team presents for l'oréal professionnel

The Westrow artistic team recently showcased their collective creative skills to a packed audience at the L'Oréal Academy in London. Founder Steve Rowbottom, a key educator for L'Oréal Professionnel, headed up the team as they presented a Voices seminar; a unique insight show which only the best of British hairdressers are asked to host. The sell-out show included a Q&A as well as a showcase of the colour skills which have made Westrow famous. Covering trends and techniques for Spring/Summer 2013, technical director Jenny Pelter presented models with peekaboo colour and frosty ice-white blondes. There were also presentations from assistant creative director, Leanne Brown, who discussed the merits of men's hairdressing and Matthew Sutcliffe, who demonstrated the skills he'd picked up as a member of the 2013 FAME Team with on-trend updos. Steve said: "We wanted to share the story behind our brand and to showcase the creativity that is at the heart of what we do and which has made us an award-winning business over the last 26 years. The feedback we received was incredible and we look forward to working on more events of this nature in the future. "