Wella UK and Ireland TrendVision Award 2024 Launches

Published 22nd Apr 2024 by Charlotte Grant-West

Wella Professionals TrendVision Award 2024 UK and Ireland has launched, will it be the year you enter?
Max Amen, General Manager UK & Ireland, Wella Company, says: “Wella’s TrendVision Award is unique and offers a platform for individuals to show the hairdressing world their talents, whilst going on an incredible journey of self-development. It can be a life-changing opportunity.
“The UK & Ireland Final is an event like no other, and we are incredibly proud to announce that this will be taking place for the first time at Old Billingsgate this year.”   
TrendVision Award celebrates the industry’s talented artists who demonstrate an array of hairdressing skills, ranging from creative colouring techniques to dynamic cutting and styling skills, all whilst showcasing the Wella colour portfolio.

How to Enter TrendVision Award UK and Ireland 

Entering TrendVision Award is simple. The competition is open to anyone living or working in the UK or Ireland who is working in a salon or as an independent stylist. You don’t need to be a Wella Professionals account. The exception being the XPOSURE Creative Colour category, which is exclusive to hairdressing students. 
To enter, competitors complete an online entry form with a before and after image, then upload both images or a transformational reel to Instagram, making sure the relevant hashtags and tags are included. 
Images must have been taken in the last 12 months, not previously entered into any industry competitions, and there are no gender-specific limitations for models.  

Wella TrendVision 2024 Categories

The categories this year are: 
Colour Visionary
Showcase innovative colouring skills using a sunrise to sunset colour pallet. From warm tones of peach to golden hues, ensuring the use of the gradient technique.    
Craft Visionary 
Use colour techniques and placement to achieve a striking hair colour which enhances the precision of the haircut and maintains the quality and condition of the style. Competitors should ensure there is a significant difference in the before and after transformation.  
XPOSURE Creative Colour (for students only).  
Showcase creative colouring that’s perfectly placed to create a strong cut and colour combination. Quality and condition is key, as is suitability to the model or headblock.   

Key Dates for Wella TrendVision 2024

Entries opened on 22 April 2024. All successful photographic entries will go straight through to the UK & Ireland Final, which takes place on 7 October at Old Billingsgate, London. 
All categories will compete live at the final.
Key 2024 dates:
Photographic Entries open: Monday 22 April 
Photographic Entries close: Friday 14 June
Photographic Results Announcement: 22 July
UK & Ireland Final: Monday 7 October, Old Billingsgate, London

Charlotte Grant-West

Charlotte Grant-West

Published 22nd Apr 2024

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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