Wella trend vision 2008 - the trends
Wella Professionals has taken four key trends which represent the trends for 2008: Wonderland, Mineral Splendour, Factory Lyrics and Couture Allure.
Inspired by new and emerging directions, each of the four trends is free to be interpreted by the hairdressers unique personality in this year's Trend Vision Award Young Talent Category or the prestigious Trend Vision Award Colour Category.
Wonderland
Shape & Form Wonderland where nature is enhanced by technology giving inspiration to an imaginary eco dream.
Hair lengths are grading from short to long loose and deconstructed lengths & textures. Pixie fringes fade to feather soft ends.
Colours range from harmonized base shades giving a canvas from which Honey golds, neutral browns and organic coppers merge into accents of apricots, rose and petal
hues.
Techniques "Smugging" partial focal points and fullheads.
Mineral Splendour
An understated new sophistication underlies a trend of subtle metallic colours: champagne, bronze and pewter, of shimmering, irridescent materials and unexpected treasures. A preciously simple look of fluid lines and pleated constructions. Hair may be medium or long length with head hugging, cocoon shapes. Warm metallic or cold mineral effects sum up the hair colour.Shape & form: Mineral Splendour evokes understated sophistication, glowing radiance and organic forms with fluidity to overall shapes.
Hair lengths are medium with bevelled edges, c-curved lines movement can be expressed but sculptured not textured, with radiant silk finish shine.
Colours range from warm bronze browns, golden shimmering coppers, metallic silvers, mineral tones, cool agates.
Techniques: Interlocking curved angles, seemless edges. Tone on Tone Glazing.
Factory Lyrics
A mix of intelligent beauty and ultra feminine allure, Factory Lyrics has a confident striking, somewhat imperfect beauty. An androgenous look where femininity meets workwear, there is a sense of industrial reminiscence. Clothes are embellished yet functional in dusky dark colours and beautiful, rough materials. Hair takes on a contrast, not uniform shape. Cuts are graphic but deliberately broken with asymmetrical shapes defining the style. Complexions are perfectly creamy.Shape & Form: Factory Lyrics is the harmonious balance between beauty and function.
Hair lengths are short or long anti-balance is the focus, internal textures contrast one another. Finish is a combination of polished and raw.
Colours range from cool smokey hues, taupes, greys and silvers.
Techniques: Linear lines, vertical bands/rectangular offset "barcode" smudging applications to roots to soften contrasts of colours.
Couture Allure
Opulent styling captures the essence of Couture Allure. This is the new aesthetic chic, there is an audacity and charisma to this look. It is a retro-futuristic look verging on the completely abstract. Fashion focuses on redefining proportions and geometrical constructions. Hair is strong, bold and couture cut, it has a sleek, almost artificial appearance. Colour tones are pure with graphic blacks and whites and convention breaking colours.Shape & Form: Couture Allure is the essence of bold expensive signature haircuts, billowing dome shapes with structured volume. All hair lengths can be expressed within this Trend with the focus always on controlled opulent highly polished styling with maximised shine.
Hair lengths strong, bold and couture cut, it has a sleek, almost artificial appearance.
Colours range from velvet violets, cherry reds, majestic blues, white, new blacks- rouge noir.
Techniques: Full head colours -"Bias" method incorporating shine lines of saturated tones to accentuate volume and dimension.
