Wella Company continues to set the standard as a forward-thinking employer championing gender equality in the workplace, as Max Amen, Wella UK&I Managing Director, has been recognised by the House of Rose Professional and made its Break the ceiling touch the sky® 2025 Global Male Champions for Gender Equality list.
House of Rose Professional is a leading global developer of executive leadership talent and since 2014 has enabled and inspired over 50,000 leaders (including 45,000 female leaders) globally.
The House of Rose Professional was created to inspire and enable greater male advocacy and allyship. In particular, its MISSION 2029 FOR A BETTER WORLD, is in place to shape a better world via better gender balance, better leadership and better business. There are five factors which are used to determine its Male Champions.
1. Active and visible advocacy for gender equality in 2025.
2. Scale of influence across industry.
3. Commitment to advancing women in leadership in their own organisations.
4. Supporting women to learn externally from other best in class organisations at
Break the ceiling touch the sky®.
5. Investing in policies and best practices that create a level playing field for women.
This recognition highlights Wella’s positioning as a responsible, progressive employer that consistently champions female leadership. Max’s inclusion followed a review of over 6,500 male executives globally from more than 800 companies. The list focuses on the corporate world and recognises leaders who advance women within their organisations and support external learning from best-in-class companies.
Max Amen says: “Being named on the Break the ceiling touch the sky 2025 Global Male Champions for Gender Equality list is a true honour. At the Wella Company we believe equality isn’t just a goal - it’s daily practice. I’m proud to be part of a team that lifts others up, listens deeply, and creates space for every voice to be heard. This recognition reflects the work we’re doing through House of Rose Professional to build a culture of fairness, respect, and opportunity for all.”
This honour highlights the broader role business leaders can play in driving inclusion and performance. Max’s approach shows how championing emerging talent, creating space for diverse voices, and embedding equity into everyday leadership are not just values-led choices but strategies that strengthen organisations. His example demonstrates that prioritising people and building inclusive cultures directly supports long-term business success.
Wella UK&I provides women with meaningful promotion and career development opportunities, particularly into senior management and leadership roles, with a strong focus on identifying female talent and mentoring the next generation of leaders.
