Wella professionals re-opens world studio in berlin

The Wella Professionals World Studio in Berlin has reopened after an extensive makeover. 

Located in the buzzing Mitte district of the uber-cool city, the new 600 m² studio was opened by Ralf Billharz, vice president of Wella Germany, Austria and Switzerland (DACH) and Alexander Herzberg, director of hairdressing service for Wella DACH.

Showing off the high-spec space to its best, the gala evening culminated with a catwalk show to present the current Wella Professionals Trend Spring/Summer 2012 collection, hosted in collaboration with Berlin-based designer, Michael Michalsky.

Facilities at the new space include touchscreen technology throughout, a colour, care and styling bar, a presentation wall and in-house catwalk and studio space which can be used flexibly - whether hosting an intimate workshop or trend evening with 100 guests.

The new-look studio concept will now be implemented at other World Studios in London, Paris, Rome, Moscow, New York, Tokyo and Frankfurt.

See what happened at the launch party in the video below;