Wella Professionals has announced a landmark moment for the industry with the unveiling of House of Wella x TrendVision Award 2026 – an unprecedented fusion of its immersive brand experience and its iconic hair competition
For the first time ever, House of Wella and TrendVision Award will come together as one multi-brand event, taking place across Monday 14 and Tuesday 15 September 2026 at London’s Town Hall by Bottaccio. This iconic Camden venue combines rare architectural heritage, contemporary design excellence and cultural credibility – making it the perfect space for Wella’s show-stopping event.
House of Wella: Where Creativity, Connection and Culture Collide
Building on the resounding success of the 2025 edition, House of Wella returns bigger, bolder and more immersive than ever, spanning two full days of inspiration, innovation and education.
Designed as a true hub for the professional community, guests can expect:
- Thought-provoking panel discussions and engaging talks
- Immersive brand experiences that bring innovation to life
- Professional styling booths offering hands-on moments with the latest tools and trends
- An engaging and educational masterclass schedule
A multi-brand experience, House of Wella showcases the breadth and power of the Wella family, while keeping Wella Professionals firmly at the heart of the experience.
Each brand brings its own energy, personality and interactive moments:
- Sebastian Professional steps into the spotlight with its own dedicated zone, packed with playful, high-energy activations, consultations, quick styling fixes and hands-on discovery of the latest Potion 9 innovation
- OPI delivers fun, interactive moments within its zone, highlighting the brand’s latest product innovation and nail artistry
- Nioxin promises something truly memorable with an immersive experience that will take the brand concept to a new level
- Briogeo will be celebrating clean, conscious haircare
TrendVision Award 2026: A New Format
Adding to the excitement, TrendVision Award 2026 unveils a fresh new format, elevating Wella Professionals’ iconic hair competition into an unforgettable evening spectacle.
Taking place on the evening of Monday 14 September at Town Hall by Bottaccio, the event blends competition, creativity and celebration like never before.
Guests will enjoy a curated tasting menu served throughout the evening, with six incredible hair shows from leading Wella artists. There will be a powerful competitor parade and awards ceremony, live on stage, before the party erupts with a high-energy DJ and celebration to close the night in true Wella style.
The show lineup reads like a who’s who of hairdressing excellence, including:
- A stunning hair show by Sassoon Academy
- An unmissable mainstage collaboration from Richard Ward, Calum Tierney and Nikki Clifford from NJUK
- Show moments from HOB Salons and TONI& GUY
In a powerful full circle moment, last year’s TrendVision Award winners will return to the stage as a dedicated show team. Having been supported post-win through mentorship, growth and professional development, they will appear mentored by James Earnshaw, showcasing not just winning looks, but winning careers.
House of Wella x TrendVision Award 2026 isn’t just an event, it’s a statement. One that celebrates craft, champions creativity and brings the professional hairdressing community together like never before. With education, innovation, competition and culture under one roof, Wella Professionals is redefining what’s possible for the industry – and inviting everyone to be part of it.
The UK & Ireland categories for TrendVision 2026
Transformation Visionary Award
A full transformation that encompasses everything about monochromatic colour with emphasis on colour transformation, with a palette and technique that is supported by cutting and styling.
Editorial Visionary Award
Editorial styling supported by colour. This category will showcase the element of the trend where texture plays a part in monochrome colour.
Digital Transformation Award
Showcase the highest standard in not only craft, but also the ability to tell the story through a digital transformation reel.
XPOSURE Future Talent Award
The student category, allowing fresh new talent to emerge. Entrants should showcase creativity and push boundaries.
Entries are now open. All successful photographic entries will go straight through to the UK & Ireland Final, which takes place in London on 14 September. All categories will compete live at the final, making it a truly memorable event.
Key 2026 Dates for Wella Professionals TrendVision 2026
Photographic entries open: 27 April
Entries close: 26 June
Photographic results announcement: 20 July
UK & Ireland Final: 14 September, London
The TrendVision Award journey is supported by an incredible online resource hub where all the information and inspiration you need is available, at www.houseofwella.co.uk
