Wella professionals launch illumina colour with vip reception

Wella Professionals launched Illumina Color with a VIP reception at London's historic One Marylebone.

Guests at the exclusive event were treated to a champagne reception before enjoying a welcome video from global director of colour, Josh Wood.

Next on stage was Daniel Minney, managing director of P&G Salon Professional, who revealed that guests were going to be the first to experience Wella Professional's biggest colour innovation in 20 years.

Promising to treat hair from every angle, Illumina Color will offer intense colour, immense shine and three-dimensional results for beautiful, natural-looking hair.

Showcasing the results of the colour, the Wonder of Light catwalk show - introduced by beauty journalist, Nadine Baggot - gave guests a chance to see the colour in action. 

The creative talent behind the Wonder of Light collection - Stuart Bain and Darren Ambrose of D&J Ambrose, Pinner and Jayson Gray and Sonia Lions of Toni&Guy, Sloane Square - then took to the stage to share more about their results with the colour, before guests were invited into the 'Gallery of Light', where they could enjoy a closer look at the models. 

"Illumina Color provides no end of benefits for your salon business," said Darren Amrbose. 

"Even if your colourists are already offering colouring services to the majority of your clients, Illumina Color now provides them with a premium colour service that will no doubt attract those clients that are colour shy or looking for a more luminous and sheer colour finish."