Wella Professionals Launch Illumina Color In Marrakech
Published
03rd Jul 2012
by Admin

What better place to hold a celebration of colour - the launch of Wella Professionals new Illumina range.

Wella Professionals Global Creative Director Color Josh Wood, who is trusted with the upkeep of many famous locks, gave a talk to attendees about his involvement with the creation of Illumina, from suggesting the original idea to fine-tuning various shades. Explaining the concept Josh described "believable colour - hair that looks like it almost hasn't been coloured. It's like virgin hair."

Later, at a poolside gala dinner featuring camels, belly dancing and delicious local food, general manager of Wella Professionals Sylvie Moreau gave a speech thanking Josh Wood for being "the father of Illumina Color". She explained: "This is not a launch, it's a birth of a project. Stars are born and today's Illumina Color's birthday."
Attendees were also given the chance to try out the colour themselves in the skilful hands of top international stylists, as well as visiting the bustling markets of Marrakech, taking a stroll through the peaceful Marjorelle Gardens once owned by Yves Saint Laurent and trying to avoid the snake charmers in the city's main square.