In a move set to redefine the luxury salon experience, Vidal Sassoon and Eva Scrivo are joining forces under one roof at 139 Fifth Avenue in New York City. This inspired collaboration unites two iconic names in beauty, driven by a shared commitment to craftsmanship, innovation and education. At a time when many salons function as loose collectives of independent stylists – sometimes varying in training, skill, and chairside manner – this partnership restores the heritage of premium salon culture, reintroducing discipline, elegance and a unified philosophy.
Eva Scrivo Salons, led by award-winning author and master stylist Eva Scrivo, is renowned for its technical excellence, balayage expertise, transformative services and holistic approach to hair, skin and overall wellness. Vidal Sassoon, a global leader in precision haircutting and professional education, brings decades of expertise and training.
United by a shared commitment to craftsmanship and education, this powerhouse collaboration creates a client-focused salon culture rooted in technical mastery and continuous learning. It doubles as a training ground for the next generation, ensuring stylists grow at every stage of their careers while upholding the highest standards for years to come.
"This is more than just a shared address – it’s a fusion of philosophies, craftsmanship, and creativity,” said Debbie Webster, CEO of Sassoon. “We’re thrilled to collaborate with Eva Scrivo and her talented team in a space that honors our mutual dedication to excellence in hairdressing. Eva’s connection to Sassoon Education and her commitment to quality make this a natural and exciting evolution for both brands. Together, we are raising the bar for both clients and professionals.”
"I’ve always considered the Vidal Sassoon Academy the gold standard in our craft and an essential foundation for precision hair cutting,” said Eva Scrivo. “Partnering with the brand that shaped so much of my career is both meaningful and symbiotic. We’re committed to honoring Vidal’s legacy where tradition and transformation operate in tandem. In-house education has all but disappeared in today’s industry. We’re bringing it back and making it foundational to the salon experience."
Arik Efros, CEO of Eva Scrivo Salons, said, “Our goal was to create a model salon environment for clients and staff, serving both at the highest level. With 90 years of combined experience between the two brands, we’re excited to bring this vision to life and offer something truly exceptional to the industry.”
The Eva Scrivo X Vidal Sassoon, The Salon, is now accepting appointments, delivering a full-service experience that blends precision cutting, expert color, refined styling and professional makeup. Clients can expect results that reflect the signature standards of both brands, while salon professionals gain access to world-class training rooted in the gold standard of hairdressing education.
The first two courses offered include:
ABC CUT 2 DAY, 8 June 2025
A technical course in Sassoon’s inclusive cutting methodology, with hands-on instruction for all hair types.
ABC COLOR 2 DAY, 15 June 2025
An advanced course in professional color, including chart theory, application and real-time practice.
To register for courses, visit Sassoon Academy New York
