Vegan haircare range launches exclusively in supercuts and regis

A professional, eco haircare range that has taken the Australian beauty world by storm — is now available to purchase in the UK exclusively at salon chains Regis and Supercuts. The successful brand was founded by hairdresser Natasha Jay with a vision to create volumising and hair growth products following months of pain and upset through hair loss as a side effect of endometriosis. PUMP features a range of products to suit a variety of hair types, including collections for thickening, growth, curly and blonde hair. The ‘PUMP Curly Girl method’ became a cult trend, with naturally curly-haired women across the globe raving about the range and its frizz-busting benefits. Besides being cruelty-free and vegan, the packaging is sustainable, bio-degradable, recyclable and carbon neutral, with sugar cane used as the raw material for the shampoo and conditioner tubes. (Are you and your salon sustainable enough? Head here for some top tips!) Products in the range feature gorgeous, unique blends of botanicals, such as Jojoba Seed Oil (known for its deeply moisturising properties), Co2 Kiwi Seed Oil (to help dry, damaged hair), and Grape Seed Oil (to seal in moisture and add shine). PUMP has chosen Regis and Supercuts as its exclusive UK partners. CEO creator and PUMP founder Natasha Jay commented: “I am so excited and honoured to be partnering with Regis and Supercuts to bring PUMP Haircare to the UK.” CEO of UK Hairdressers, parent company of Regis and Supercuts, Rob Kerry, stated: "We are very excited about launching PUMP Haircare exclusively at Regis and Supercuts. “PUMP Haircare is aligned with our desire to provide salon-quality results without chemicals, while considering the environment. This product range fills a market gap in the UK for natural products that give thickening and growth results for all hair types, while also considering curly and blonde hair.” For more information, head here.