True grey silver glow: the innovative colour service for grey hair

With more and more women and men embracing their greys, Wella Professionals new True Grey Silver Glow service helps your clients enhance and celebrate grey hair, while keeping them coming back to the salon.

What is the True Grey Silver Glow Service?

Wella Professionals True Grey helps your clients embrace their grey while keeping them in the chair. The in-salon toning treatment helps to revitalise your client’s natural grey, neutralising yellow tones that can appear in white hair and adding brilliance and dimension to grey tones. It’s your client’s hair, but better.

How Does The True Grey Silver Glow Service Work?

To support these people on this journey, Wella Professionals invited those who began their journey to growing out their grey to try the innovative new treatment at the Wella Studio in London. And here are the results… https://www.instagram.com/p/CVICzM3Lpha/

What Do Hairdressers Think of Silver Glow?

“True Grey is an incredible innovation from Wella Professionals that is on trend and perfect for enhancing naturally grey hair. The quick, no fuss in-salon treatment adds depth, contour, shine and tone enhancement to all levels of naturally grey hair with no commitment. A must have for every forward-thinking and innovative salon.” Sarah Jane Collum, Collum Hair, @collumhair   “True Grey is the perfect solution to keep those clients coming back to your chair. As these clients have stopped colouring their hair, it's the perfect solution to upgrading their simple cut and blow-dry to a personalised silver glow treatment, which is fantastic for them as they can celebrate their grey hair.” Antonella Pastore, Wella Passionista, @nellahairartistry

How to Create a Custom True Grey Service

With a range of True Grey toners, there’s a shade for every grey. From Pearl Mist (a violet grey) and Graphite Shimmer (a neutral grey) to Steel Glow (a blue grey), you can help your client embrace their grey at its best. There are multiple application methods to create a bespoke result for your client, no matter their shade or amount of grey. Express Silver Glow Full head application to add silver hues, neutralise yellowness and improve hair texture. Partial Application To enhance the shape of a haircut by adding natural looking dimension to specific areas. Silver Glow Revitalise naturally grey hair. Add shine and create an overall silver finish, while softly reducing unwanted yellowness. Find out more at wella.com and education.wella.com and follow @WellaHairUKI #WellaColour #MakeChange This is a sponsored article from Wella Professionals