Treatwell to start its climate action

Recognising the impact that the beauty industry has on the planet, Treatwell, the European leader in online booking of beauty and wellness services, announces its new three step sustainability commitment to play its part in the fight against climate change. In partnership with South Pole, the world's leading climate solutions provider and carbon project developer, this broad and long-term programme starts with offsetting 1kg of CO₂ through high quality carbon credits on behalf of their users per each online booking made via the App or the website as of today onwards. Following on from this, the three-step approach will also engage with salon partners through educational activities to adopt sustainable practices and will also involve taking company level actions to decarbonise Treatwell’s own operations. On average, a beauty treatment accounts for roughly 5kg of CO₂ emissions released in the atmosphere. These estimates**, provided by South Pole, helped Treatwell start its climate journey and engage its users and salon partners towards more sustainable beauty experiences. The compensation of emissions translates into the company's purchase of high-quality carbon credits that will finance climate action through a sustainable development project. By investing in South Pole's Guinea Bissau REDD + project, Treatwell will not only contribute to actively mitigating CO₂ emissions in the atmosphere, but will also provide meaningful support to vulnerable communities, most impacted by the effects of climate change.   Through a community-based approach, the project empowers local communities in the long-term conservation of the country's natural ecosystems. By providing tangible benefits to involved parties, the project aims to halt deforestation, whilst also contributing towards sustainable livelihoods, improving food security and alleviating poverty. “As a leading player of an industry where the impact on the planet, in terms of water, energy and waste, is not negligible anymore, our commitment to take concrete action is our pledge to a sustainable future. We perceive this as a great responsibility and that is why we are happy to take this investment on behalf of our users and salon partners so that they can feel proud of being part of the change,” says Giampiero Marinò, CEO at Treatwell. Treatwell’s journey to make the beauty experience more sustainable doesn’t stop at offsetting carbon emissions. As part of its wider climate commitment, the company wishes to get its salon partners engaged in action: providing them with educational content on climate action on top of disclosing transparently how Treatwell is approaching its own climate journey. The initiative will involve educating salons on climate action and best practices about reducing waste and carbon emissions in the best suitable way for their business. For Treatwell as a company, South Pole will be calculating the operational carbon footprint across Treatwell offices in Europe. “This will bring the whole industry together in our ambitious plan to do more for the planet: from our users and own employees to beauty and wellness managers.” concludes Giampiero. “​​We are excited to partner with Treatwell on their climate journey and look forward to empowering them and their partners to reduce their climate impact. Offsetting is a powerful and impact driven tool in business’ climate action toolkit to mitigate emissions immediately. Of course, offsetting must never be done instead, but always on top of a robust decarbonization strategy,” comments Robert Pothoven, business development lead for Climate Click, South Pole’s climate action software solution enabling the compensation. *Scope 1 and 2 emissions and selected Scope 3 emission categories **from EPA: with an emission factor of 0.148kg/USD, a beauty treatment service of average 30€ = 5kg of CO2 Plus, we recently caught up with UK & Ireland managing director, Miranda Mathews, to discuss her role at Treatwell and the future of the hair industry. You can check that out here.