Treatwell and uala announce merger

Treatwell, the European leader in online booking of beauty and wellness services, has announced a merger with Uala, an app active in Southern Europe that brings together the best salon locations. The merger will consolidate the process of aggregation (already underway since July 2020) by joining forces in a single Group under the Treatwell name. The new partnership is just the beginning of ambitious growth goals which will also be announced, including aims to increase the workforce by 600 new employees by the end of 2023, for an investment of up to £34 million. In particular, talents will be sought from the tech, product and commercial areas. The new Anglo-Italian group employs more than 750 people and has an extensive presence in 13 European countries where it manages around 100 million appointments each year, and provides management software to more than 45,000 partner salons. It's been a particularly dynamic year for Treatwell, which has strengthened its position across Europe by incorporating some of the most internationally competitive SaaS, such as Salonized in the Netherlands and Wavy in France. The experience gained from integrating with these SaaS and the benefits that both parties have reaped from it, have prompted Treatwell to announce that is opening up new forms of collaborations with other beauty and wellness management softwares that want to ensure its partner salons have the best visibility on Europe's largest marketplace. Giampiero Marinò, CEO of Treatwell says: "We were looking forward to sharing this news. Treatwell has been working for years to ensure the best experience for users and salons. For the latter, the union with Uala can only be added value: it is the leading management software for beauty salons in Southern Europe, capable of helping managers to better organise their business. "In Europe, Treatwell is already recognised by users as the go-to site and app when it comes to booking beauty treatments. With the opening to integrate with other management softwares, we are making this service available to thousands of salons interested in taking advantage of this opportunity."