Top tips to give your salon an online makeover

The hair and beauty industry has never been more competitive, but in this ever-changing industry there are clear opportunities for your salon business to grow in style. By promoting your business and creating a fantastic presence online, you can stand out from the crowd to develop your client list and get ahead of your competitors, such as by;

• Building a successful website

Drives customers to your business, and promoting your latest offers and promotions and creating interest around your newest beauty products or services will increase bookings.

• Making your website mobile friendly

So your customers can access your services and contact details anytime, anywhere.

• Promoting your business in search engines

Engages potential customers looking for hair and beauty salons online, such as in their local area, so they can book an appointment with you right away.

• Promoting your business on social media

Demonstrating your salon’s personality provides customers with a direct insight into what makes your salon fun and interesting, gaining new followers and clients.

• Showcasing your latest work

Particularly before-and-after images, promotes your services to new customers whilst also connecting with the pictured clients to build rapport and increase repeat bookings.

• Discussing cutting-edge industry trends and news

Blogging about on-trend information, such as ‘how to’ tutorials, positions you as the go-to for the most up-to-date styles and services, so clients will choose you over your competitors. Feature provided by SME Insurance Services Ltd’s resource of online marketing salon business tips