Top tips for making the most out of christmas in your salon

Published 01st Dec 2022 by Chlo Weldon

Christmas time is a gift for hair and beauty salons, and barbershops. Here, the NHBF share some tips for ensuring a fantastic festive season in your salon or barbershop.

Salon window display

Be really focused on catching footfall and bringing new passing trade into the salon. You will be surprised how many salons don’t make an effort with their window displays at Christmas. Why not try a theme such as ‘Winter Wonderland’ or ‘Party Time’ and include some of your Christmas merchandise?

Make a special effort inside your salon or barbershop too. Everyone loves the colour and sparkle of festive decorations – give your clients that special ‘Christmassy’ glow as they walk through the door.

Gift vouchers

Ensure your business retail gift cards all year round, but Christmas sees a massive spike in gift card sales. This year, have a Christmas-designed gift card package to help boost sales. Encourage your staff to mention gift cards while clients are in the chair, promote them in-salon with an eye-catching display, and spread the word via your website, social media and email marketing.

Social media

Don’t forget to work on your social media channels and website. Share pictures of your window display and festive decorations, as well as Christmas pressie suggests, style ideas, and any last-minute appointments you might be able to squeeze in. Encourage your clients to take selfies of their special Christmas makeovers and share them on your social media channels.

The National Hair & Beauty Federation (NHBF) is the UK’s largest trade body for business in the hair, beauty and barbering industries. Benefits include: