Tigi under new ownership

TIGI, creators of cult haircare brands including Bed Head, and Catwalk have been acquired by one of the world's largest consumer goods companies: Unilever.

The new relationship will see Anthony Mascolo maintain his position as Global Creative Director, while TIGI CEO, Bruno Mascolo, will become a business advisor and consultant for the brand.

But while some wondered whether this might spell the end of TIGI as a professional brand Anthony Mascolo insists that this is far from the case.

"Over the last few years, several companies have approached TIGI with a view to acquiring the company, but none of them ever seemed quite right.

"But when we met the team from Unilever we felt we had the perfect match. Unilever are not in the professional hairdressing market and we have an expertise and experience that is of great interest to them in the growth of their portfolio," he days.

In 2008, TIGI expanded its business with the launches of B For Men, Rockaholic and its first colour range P.Dot Colour and Anthony believes their newfound relationship can help them to compete with the major manufacturers in  the haircare business.

He adds: "This is a unique synergy. As a 'young' company TIGI has found it very hard to gain ground against the long established companies.

"Joining with a company of the calibre of Unilever allows us to compete, share our beliefs and gain great strength.

"The new partnership between TIGI and Unilever enables us to face up to the major global players in the professional marketplace and gives us an unrivalled position.

"I shall continue as the Global Creative Director of TIGI and my UK team remain intact. Our commitment to the professional hairdresser is unchanged and can only go from strength to strength. 

"We have built our brands on marketing to the consumer and selling to the professional hairdresser, with a great image and fantastic education."