Therapi head backstage at radio 1's biggest weekend
Published
04th Jun 2018
by akesha
On the last bank holiday weekend of May BBC Music brought two days of spectacular performances to Singleton Park in Swansea for The Biggest Weekend.
Luxury British hair care brand, Therapi, were bang in the middle of the action with their educators in attendance, styling hair for the stars backstage.
Brand educators, Andy McClintock from The Attic Experience in York and Adam Brady from Boab Hair and Beauty in York used Therapi to style the celebrities hair backstage at the event and get them ready for their turn on stage. Celebrities included Ed Sheeran, Liam Payne and Radio 1 presenter, Nick Grimshaw to name a few.
As well as styling the hair backstage for the celebrities, the educators also gifted backstagers with Therapi products to keep their hair looking and feeling great post-festival.
Andy McClintock, IdHAIR Educator commented: “It was a fantastic opportunity for us to style to hair backstage at such as big event like The Biggest Weekend. It’s great to be able to take the Therapi products to these events to get the brand name out there, show them off and show how incredible the hair products are. The celebrities loved us using these products on their hair and we got some really amazing feedback on the products too.