The little princess trust launches hair to spare social media campaign

The Little Princess Trust launches its Hair To Spare campaign: a challenge on social media that encourages people to choose between donating a long length of their hair (#HairToSpare team) vs. a small amount of money (#NoHairToSpare team). The charity will use this hair to make wigs for boys and girls across the UK and Ireland that have sadly lost their own hair through cancer treatment or other illnesses. Money raised will also go towards the buying costs of each new wig. The campaign will run throughout January and will see the likes of Gail Porter and Kate Bliss taking part. Participants will record their decision on camera by either having their plaits or ponytails cut off, or by sharing a screenshot of their donation (text WIGS01 to 70070). Then, they simply nominate three friends to see if they have Hair To Spare. Monica Glass, Charity Manager at the Little Princess Trust says: “We are all very excited about our first ever social media campaign. If you’ve thought over Christmas that you fancy a new look for the New Year – now’s your chance!  I hope it inspires people to cut their hair for a good cause.  We accept good condition hair over 7”/17cm, but the longer the better.  We are really hoping for hair donations of 12”/30cm or more.” [vimeo]https://vimeo.com/145141384[/vimeo]  The campaign is run in partnership with the Toni & Guy Charitable Foundation. For more information on how to take part, visit the Hair To Spare social media pages: Facebook.com/HairToSpareChallenge @HairToSpare @NoHairToSpare For more information on hair donation, visit the Little Princess Trust website www.littleprincesses.org.uk/donate-hair/