The Lightening Balm You Need to Know About

Published 04th Jun 2024 by Charlotte Grant-West

The new lightening balm from L’Oréal Professionnel Paris is set to change the way you lighten forever.  

A high-care, high-performance lightening balm that lightens up to 8 levels, Blond Studio Purple Lightening Balm respects the hair fibre, and gently neutralises in one step.

Powered by Bonder Inside and 29% nutritive oil, the balm respects the hair from within during the lifting process, while the Purple Dye Complex provides soft neutralisation for an anti-yellow effect. What’s great about the balm is that it can be used for multiple colouring techniques from foils, to open-air, and even scalp bleach.


How To Use It

Blond Studio Purple Lightening Balm perfectly suits the French Balayage service.

STEP 1: Perfectly blended lightening with Blond Studio Purple Lightening Balm Bonder Inside.

STEP 2: Next, use Dia Light Acidic Gloss Color for nourishing toning.


Purple Balm: In a Nutshell 

  1.  Offers up to 8 levels of lift with +17% faster take-off.*
  2. Respects the internal structure of the hair with bond protecting 3technology
  3. Soft neutralisation

*In the first 15min, vs LP powder bleach

For further information, head to

This is a sponsored post in collaboration with L'Oréal Professionnel Paris.

Charlotte Grant-West

Charlotte Grant-West

Published 04th Jun 2024

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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