The latest trends and techniques for hair colour
The fashions of the 80s might be making a comeback, but not the working practices.
No one wants to have their colour applied in a salon that is still using a highlighting cap or trends and techniques reminiscent of the 80s 'wrecked hair' look.
The whole point of a fashion revival is that it has a cool, up-to-date edge.
So how can you ensure you're one step ahead of fashion, and what are the latest colour trends you should be introducing to your clients?
How to stay ahead...
Toni & Guy's global creative director Sacha Mascolo-Tarbuck says staying ahead in the trends stakes is imperative when running a high street salon.
"Fashion always dictates what is happening in hair and the time taken for trends to filter down from the catwalk to the high street is quicker than ever given the intense media coverage of the runway shows.
"Clients are more fashion-aware than ever and keeping ahead in the style stakes is important."
These are Sacha's top five colour trends for winter 2009...
- As shoulders and sequins dominate the winter collections with the move towards über-glamour, hair is taking on an indulgent, expensive, rich and gorgeous colour palette that enriches it and adds lustre and shine.
- There is a focus on enhancing the shape of the haircut. Seamless, global colour applications focus on one, must-have, perfect colour choice, rather than a complex or busy colouring technique.
- Rich, intense red is an indulgent choice for autumn/winter. In our latest collection we used shades of deep damson, rose, plum and burnt amber to create a slightly more delicate and subdued colour statement from past seasons. It is all about the texture and finish rather than creating something bold and brash.
- Brunettes have depth and high shine, appearing in cooler hues, clashing with the warm richness of the catwalk collections and creating polished finishes that give hair added lustre.
- Perfect platinum blondes create a bespoke finish, or for a subtler, more lived in feel, tones of cream, vanilla and butterscotch give a softer, more commercial finish.
