The kao salon virtual experience is now available on demand
Published
09th Dec 2020
by laurahusband
The Kao Salon Virtual Experience, which originally took place on 18 and 19 October featured stunning live shows from global ambassadors such as Shane Bennett (pictured), M&P, Mario Krankl, Hare & Bone, J7 and Icono. Plus, the Gala show presented the world premiere of the Goldwell 2021 Couture Collection and included Angelo Seminara's Goldwell Color Collection - Glance.
If you missed the two-day Kao Salon Virtual Experience extravaganza you can enjoy an exclusive on-demand service which Kao is offering to HJ's readers. Simply email [email protected] to register for the free on-demand service, which will be available until 4 January 2021.
The response from the Kao Salon Virtual Experience event was so overwhelmingly positive and we had so many requests to re-watch the content, that we decided we needed to make it available to our Kao Salon Family again! Our goal, in these still uncertain times is to be able to bring inspiration to stylists globally and to really show that creativity never stops," explained John Moroney, Vice President Creative & Communication – Kao Salon Global.
Kao Salon Virtual Experience – The Gala Show
The Gala Show, which originally took place on Sunday 18 October was a delight for all of the senses – even when watching virtually. The show was filled with bright colour, beautiful hair and inspiration. The show included the new Goldwell Hair Color Style 2021 Trend Presentation – ESSENTIALISM – Goldwell’s annual trend forecast for hair, color, style.
Goldwell’s Couture Collection took Essentialism into the realm of escapism by updating classic shapes and styles from the 1970s disco era and giving them a cool modern edge.
If that wasn't enough, Goldwell's global brand ambassador took to the stage with his new Goldwell collection – Glance. Angelo wanted his collection to appeal to a confident woman who wants to do something different with their hair. He said: "I love beautiful hair but I also like to experiment and take it that one step further."
Shane Bennett's Retro Reality show looked back to look forward and featured his Spring/Summer 21 Collection. Texture, curl and softer shapes took centre stage while colours remained cool, all coming together to showcase his signature “Session to Salon” aesthetic.
Kao Salon Virtual Experience – The Artist Sessions
Across the two days there were a number of artist sessions which you can watch at your own leisure.
Mazella&Partners launched their new collection “SPARK” during the Kao Salon Virtual Experience. Goldwell colours were at the centre of the collection with precision cutting techniques.
Hare & Bone presented “A Plastic Ocean” collection. The show was inspired by The ocean, tropical fish and the effects single use plastics are causing. The Hare & Bone art team shared technical cutting, colouring, editorial styling and avant-garde looks.
Mario Krankl presented Celebrations to commemorate the 25th anniversary of the Mario Krankl Salon and 30 years with Goldwell. Coupled with his signature avant-garde hairdressing, the show featured sparkling and glam, with a touch of darkness.
The J.7 Artistic Team presented their 2021 BOOST collection with salon-friendly looks featuring blondes and texture with a cutting-edge style.
Icono presented their new 1980s-inspired concept collection with wearable natural shades, precision shapes and beautiful textures that have made the Icono name famous worldwide.
To watch the Kao Salon Virtual Experience, email [email protected] to register for the free on-demand service, which will be available until 4 January 2021.
