The bold way to help clients experiment with temporary colour this party season

Attract new clients into your salon and get your existing clients excited for their next visit with Wella Professionals’ playful Color Fresh Masks.

What are Color Fresh Masks?

Wella Professionals Color Fresh Masks are a temporary colour depositing hair mask that allow clients to continue their professional salon experience at home, making them perfect in the lead up to the party season. The masks can only be obtained from a professional salon or hairdresser, so it gives you a unique point of difference for existing clients as well as new ones who want to maintain their colour or experiment with different shades between appointments. The masks are designed for weekly use with visible colour results in 10 minutes. Your clients will benefit from gorgeous shades that fade beautifully. Plus, the masks are formulated with Wella Professionals’ carefully selected dyes for professional results as well as nourishing ingredients that will leave hair feeling healthy. There are 11 ready-made temporary colour-depositing masks to spice up your client’s hair between salon appointments with seven natural-looking shades and four vibrant ones. The natural shades can be used to revive and refresh shades from blonde through to red with natural looking enhancements and a pleasant fragrance. While the bold and vibrant shades will make a client’s colour do all the talking.

Will your clients want a Color Fresh Mask?

The best part about the Color Fresh Mask range is there is a mask for every type of client. Many clients would love to be able to maintain their professional hair colour between hair appointments so the natural-looking shades will provide the ideal solution. You can advise your clients to use the mask to neutralise and reduce brassy tones or revive and refresh their desired tones. On the other hand some of your clients might want to brighten up the dull winter days with a pastel shade or make a statement during their next video call by transforming their everyday look with a hint of playful and bold colour.

How do clients apply Color Fresh Masks at home?

STEP 1: Shampoo and towel-dry hair. STEP 2: Use protective gloves to avoid staining hands and nails. STEP 3: Apply generously, section by section and leave for up to 10 minutes STEP 4: Rinse well and style.

The Color Fresh Mask Collection

Color Fresh Masks are formulated to give your clients soft and bold transformations. The collection is divided into two distinct ranges with seven natural-looking shades and four vibrant ones.

The 7 Natural-Looking Shades

1.Copper Glow This shade will revive and maintain vibrant copper tones. 2. Pearl Blonde  This shade is for pre-lightened and lighter levels to maintain a platinum finish without dramatically changing the tone. 3. Golden Gloss This shade revives light blonde and highlighted hair with sophisticated golden tones. 4. Lilac Frost This shade has an anti-yellow formula to revive blonde hair. It is ideal for pre-lightened and lighter tones. 5. Rose Blaze  This shade will create deep rose tones on medium blonde and pre-lightened hair. The lighter the hair the brighter the rose. 6. Caramel Glaze  This shade will revive medium blonde and brunette balayage hair types with a caramel finish. 7. Chocolate Touch  This shade will revive brunette hair with an elegant rich chocolate tone.

The 4 Vibrant Shades

1. Mint Make a statement with fresh mint. 2. Red Use this shade to transform blonde hair. 3. Blue Use this shade to transform pre-lightened hair. 4. Pink Use this shade to transform pre-lightened hair. For more information about Wella Professionals Color Fresh Masks go to wellaprofessionals.co.uk or follow @wellahairuki. This article is sponsored by Wella Professionals.