The award that will grow your profile

Hear from first-time entrants about their experience entering Wella Professionals TrendVision Award – and find out how you can grow your profile with this exciting and inclusive competition.

My TrendVision Experience

Name: Corey Jack Salon: Tint Leeds – Freelancer Instagram: @coreyjackhair 2021 TVA Finalist (Colour Specialist) “Since entering TrendVision Award I’ve personally gained so much confidence; my clients have gained even more confidence in me now. I’ve made so many amazing bonds, I’ve made great friends…I’ve made both personal and professional friendships. I think it’s important for self-employed hairdressers to enter competitions because you don’t have a salon behind you to promote you – you’ve got to do it yourself to really get your name out there. Entering TrendVision Award has given me the motivation to enter even more competitions.” Name: Terri Harris Salon: Dusk Hair Studio Instagram: @terricolours_bloominhair TVA 2021 Runner-Up (Colour Specialist) “In TrendVision Award 2021 I got through to the finals in the Colour Specialist category and I came home with the silver runner-up award. Will I be entering TVA again? Definitely – there is no other competition like it! It is adrenaline-pumping, amazing and addictive. If you’re thinking about entering TVA my advice is do it, it is an experience that every hair colourist should have. What I think led to being me winning the silver award was a real dedication around my look – you really need to be invested in what you’re doing. If I can, you can.” Name: Freya Griffiths Salon: McIntyres Salons Instagram: @freyahairstylist Sebastian Professional Editorial semi-finalist “I entered TVA last year for the first time when I had just qualified for the Sebastian Professional Editorial category and I got to the semi-finals. If you’re struggling to pick a category just pick the one that speaks to you the most, even if you don’t have the most experience in it. If you are passionate and have a clear vision in your head, take the plunge - you have nothing to lose. My ideas and creativity are recognised now, I’m excited to create new things and I don’t feel like I’ve got imposter syndrome.”

Wella Professionals TrendVision Award 2022: Win with Your Vision

Want to be inspired, have the opportunity to showcase your talent to industry icons, grow your column? Enter the iconic Wella Professionals TrendVision Award this year! Entering has never been easier, and it’s not just open to those working in a salon. Anyone living or working in the UK or Ireland, including independent stylists, can enter, and you don’t need to be a Wella Professionals account, nor is it essential to use Wella colour at the photographic entry stage (although all finalists are required to use Wella colour). There are four categories: Colour Artist, Colour Specialist, Craft Artist, and Editorial Look, all of which open on 3 May. All categories are entered on Instagram and will be judged digitally.  You can enter each category once with a different look on a different model. All successful photographic entries will go straight through to the UK & Ireland Final, which is planned for September/October 2022. TrendVision Award winners will receive some incredible prizes: a tailored education development plan for the winner and their salon, including a professional photoshoot and digital content creation session. Runners up prizes include a development plan for themselves and their salon, and a digital content creation session. So… what’s stopping you?

The Categories

• Colour Artist

The Goal: Stunning colour that is multi-dimensional, glossy and healthy looking Handy hint: Colour result, using the Wella Professionals colour portfolio with a primary focus on Koleston Perfect range.

• Colour Specialist

The Goal: Beautiful and healthy-looking hair and colour that shows mastery in blonding and toning. Choose from the portfolio of blonde shades from pastel candy to steely grey, electric white or sunshine glow. Handy hint: Colour technique and the Wella Professionals blonde colour portfolio. Primary focus on BlondorPlex, Illumina Color, Color Fresh Create and Koleston Perfect.

• Craft Artist

End Look Goal: High-quality service and expertise, high-definition colour and a master hair cut that shows a transformational result. Handy hint: Cut, colour and styling using the full Wella Professionals colour portfolio, and Shinefinity for a touch of gloss.

• Editorial Look

End Look Goal: A black and white editorial image that reflects the Sebastian Professional brand  – think looser, organic looks.

How to enter

1. Choose your category

Read the full rules and regulations! You can enter each category once with a different look on a different model.

2. Select your image

Select your ‘before’ and ‘after’ images of a finished look. It must have been created in the last 12 months not previously entered in any industry competition.

3. Post it on Instagram

Using the category #hashtag, #NTVA2022 and tagging @WellaHairUKI

4. Complete online entry form

Upon successfully posting an entry on Instagram, the entrant will receive a direct message with a link to complete an online entry form. Entry is not valid until the online form is completed by the entrant. For full rules and regulations and details on how to enter visit www.wella.co.uk/trendvision

Key Dates

Photographic Entries (TVA Categories): 3 May – 14 June Photographic Results Announcement: w/c 25 July UK & Ireland Final: September/October (TBC) For further information visit www.wella.co.uk/trendvision. For any other enquiries, contact [email protected] In other Wella Professionals news, did you see which independent hair brand they acquired? This is a sponsored post in collaboration with Wella Professionals.