Tackling mature hair problems: thinning hair

Although hair loss can occur at any age, hormone changes during the menopause are particularly associated with this problem in women. 

"Of the women who come to my clinic with thinning hair, approximately 30% is due to the menopause," says trichologist Glenn Lyons. 

"As we get older, each strand's diameter will begin to change and extremely slowly begin to decrease," Glenn explains. 

"We don't necessarily have less hairs, it's just that each hair takes up less space. By the mid-thirties and certainly the early forties, everybody's hair has a degree of reduced volume. It's largely down to genetics."

Beverly C's recommendation is to go for a flattering cut. 

"To give the illusion of thicker hair, avoid short or long cuts," she advises. "Go for a happy medium like a layered bob with two or three tones of colour to add depth."

Styling techniques should also be carefully considered. "Brushing the hair too hard, as well as fixing rollers or ponytails too tightly, may cause traction hair loss and diminish the density of the hair," Glenn warns.

For practically weightless styling, Biosthetics Fine range from La Biosthetique gives structure, texture and volume to fine or thinning hair.

Price: From £14

Call La Biosthetique on 01296 611731, or go to www.biosthetique.co.uk

Kent Brushes Classic Shine Medium Bristle Brush is ideally suited for clients with fine or thinning hair as it helps to stimulate the scalp and encourage lift.

Price: £25

Call Kent Brushes on 01442 232623, or go to www.kentbrushes.com 

For clients whose hair has lost its oomph, milk_shake Volume Solution Styling Volumizer provides body, definition and support. Ideal for use when blow-drying or using rollers.

Price: £14.29

Call milk_shake on 01392 365177, or go to www.milkshakehaircare.co.uk

Privé Shining Weightless Amplifier is designed to give medium hold to fine hair with a voluminous and shiny finish. 

Price: £11.40

Call Privé on 01737 844661, or go to www.priveproducts.com