Synergy is key for tigi and stafford

HJ and HJi news editor Matthew Batham brings you all the latest in the world of hairdressing...This week seems to be all about forming mutually beneficial relationships. The most lucrative of these has to be that formed by TIGI and Unilever.

BIG SUMS

Some huge figures have been bandied around about the amount Unilever paid for the global professional hair product business, but it's not about the money, according to founder and global creative director, Anthony Mascolo.

"There is a fantastic synergy between TIGI and Unilever," said the iconic hairdresser. "We are now able to move forward with greater support that will allow our creativity to develop in an unbelievable way. The future is extremely exciting."

STILL PROFESSIONAL

Anthony was also keen to stress that the brand would remain professional. "We must emphasise we are 100% committed to the professional hairdresser and that position has not changed."

BLOWWING HOT

The Lee Stafford brand is hoping its new relationship with Bloww will also prove a long-term winner.

TEAM EFFORT

Now trading under the Stafford's Salon banner, the site formerly known as Bloww, is being run by a team formed from an amalgamation of staff from the former Lee Stafford Salon in Wardour Street, Central London and the crew from Bloww.

SUPER SALON

The new team will certainly have an inspiring space to work in. The super-salon now features 25 styling stations, 1,000 sq ft of retail space, and extensive beauty facilities. A second Stafford's Salon is planned for March this year.

IN WITH THE OLD AND NEW

Lee said he was sad to say goodbye to Wardour Street, but excited about the opportunities offered by the new site.

"I am now dedicating myself and my team - new and old - to making this THE best super-salon in London," he said.

Mega-brands and super salons - who says we're in a recession?!