Sweet squared announces new partnership with sachajuan

Sweet Squared has announced an exclusive partnership with Swedish professional haircare brand Sachajuan. Through this partnership they will be Sachajuan's exclusive UK distributor. With extensive experience of working in session and in their own salon, the brands co-founders Sacha Mitic and Juan Roselind had a profound understanding of what clients and stylists needed. They decided to create a product range that is driven by the beauty of simplicity and uses only the ingredients needed for performance; nothing more, nothing less. The philosophy of Sachajuan combines style with substance, form and function – this means each product is named for precisely what is does making it easy to select the right products and easy to create beautiful hair every day. It's no wonder Sweet Squared are so pleased with their new partnership. Mark Shorrock, head of haircare at at the company says, "It’s not often you get the chance to work with passionate artist driven brands and here at Sweet Squared we are very excited at the opportunity to work with the Sachajuan team and to represent them here in the UK. Their no-nonsense approach to premium haircare is sure to be a huge hit with our professional and specialty customers and we can’t wait to get started!"