Sweet serenity - interiors

Patrick Ludde had always wanted to open his own salon, but that dream didn't become a reality until three years ago when he teamed up with business partner Neil Ward.They chose a site that had been stripped back to an empty shell in London's plush Maddox Street, and called in Welonda's in-house design team, Blu Orbit, and Simon Brown, a well-known feng shui expert. The outcome was a stylish, boutique salon, which mixes clean contemporary lines with dashes of old-school glamour and opulence.

Fact file Name: Patrick Ludde Salon & Spa Address: 22 Maddox Street, London Owners: Neil Ward and Patrick Ludde Clientele: 25-35 year old professional men and women Size: 2,200sq ft Staff: 15 Styling stations: 14 Budget:£200,000Financing:Bank and self Design: Blue Orbit Furniture:Welonda, Sassi, Aston & Fincher Features: Reception chandelier and chairs, feature wallpaper in backwash area, VIP room. Salon converts into a studio space. How To Achieve The Look Shopfitting and bespoke furniture: Euro Shopfitting - 01455 559999 Furniture: Welonda - 01256 320202 Furniture: Stylezone - 01934 623129 Furniture: Aston & Fincher - 0208 450 1114 Upholstery: John Hitch Seating - 0207 272 5265 Chandelier: Aline Johnson - 07775 616868 Budget Box Flooring: £13,500 Plumbing: £25,000 Styling units: £10,500 Electrics: £36,500 Building work: £70,000 Air Conditioning: £28,000
	Top Tips Know who you want to attract and consider them in the design process Do your sums and allow for a contingency budget Make lighting a priority Keep walls neutral to avoid any reflection distorting client’s hair colour Be realistic when setting time frames. More pictures>>