Summer holiday hair care for sun-stressed strands
Published
10th Jun 2014
by rachael
With clients cramming in for pre-vacation appointments, there's never been a better time to make summer holiday hair care your retail focus.
While sun, sea and surf may leave hair looking sun-kissed, it can also leave it feeling sun-stressed. Discoloured strands, dry ends and frazzled flyaways are hardly the look clients want when they return from a relaxing break - even if it does send them running straight back to the salon.
Better to equip them before they depart for sunnier climes with the correct summer holiday hair care to keep hair from getting damaged - after all, prevention is always better than a cure.
Rather than coming across as preachy or pushing the hard sell, why not hold a holiday hair clinic before your guests jet off into the sunset? You could showcase simple summer hair-up looks to go from beach to bar, serve something tropical and tasty and advise on the best products to prevent damage, all in one fun, sunny night.
