Successful Brands and AlterEgo Italy Launch Education Team

Published 31st Jul 2023 by Josie Jackson

Successful Brands and AlterEgo Professional Hair Products have partnered together to launch a new UK Education Team.

Comprising of five leading hairdressers from across the United Kingdom, this initiative aims to elevate the standards of professional hairdressing by providing cutting-edge training and
education to the AlterEgo family in the UK.

With the hair care industry continuously evolving and customers seeking innovative trends and techniques, the Education Team's formation marks a pivotal moment for Successful Brands and AlterEgo's commitment to enhancing hairdressing skills and knowledge. The team is set to empower hairdressers with the latest trends, technologies, and best practices, ensuring they stay at the forefront of the ever-changing hair industry. The five selected hairdressers, each recognised for their exceptional expertise and artistic flair, will serve as ambassadors of AlterEgo's mission to inspire and educate.

They have all recently been flown out to Italy, where AlterEgo was founded, to learn about the full range of products and standards expected.

They include:

  • Hazel Evans – Creative Hair (Blackminster)
  • Tom Syed - Tom Syed Hair (Stourbridge)
  • Nicola Iannetta – Nicola Iannetta Hair (Wombourne)
  • Paige Low – All About Hair (Collingham)
  • Billy Burgin – Talking Heads (Ripon)

"We are thrilled to welcome these incredibly talented hairdressers to our Education Team," said Stephen Hands, Managing Director of Successful Brands. "Their diverse skills and unique approaches to hairdressing will enrich our educational programs, enabling us to provide top-tier training to hairstylists across the UK."

The Education Team's primary focus will be on conducting workshops, on-boarding new salons and hands-on training sessions across various regions in the UK. The aim is to cater to the specific needs of hairdressers, from seasoned professionals looking to refine their techniques to newcomers eager to learn from the best.

"We understand the importance of continuous education in this dynamic industry," said Hazel Evans, a member of the new Education Team. "By sharing our knowledge and experiences, we hope to inspire fellow hairdressers to push their boundaries and elevate their craft."

AlterEgo's commitment to sustainability and ethical practices will also play a significant role in the Education Team's agenda. The team plans to emphasise eco-friendly techniques and product choices to promote responsible hairdressing practices.

As the Education Team sets out to raise the bar in the hairdressing industry, AlterEgo Professional Hair Products cements its position as a brand committed to innovation, education, and empowering hairdressers to excel in their craft. With their collective expertise and AlterEgo's passion for excellence, the Education Team is poised to shape the future of professional hair care across the UK.

Have you seen the latest collection from AlterEgo Italy? If you've missed it, you can check it out here.

Josie Jackson

Josie Jackson

Published 31st Jul 2023

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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