Structure launches in hong kong
Published
18th Oct 2012
by rachael
Professional styling brand Structure has launched in Hong Kong with a presentation at Youth Square on Hong Kong Island.
Gianna Scumaci, vision director of Joico, lead an international team of talented in an hour-long seminar in front of 300 spectators.
The team took inspiration from British culture, showcasing twelve models with strong colours, directional textures and on-trend cuts. Focus was also given to Chinese culture and the importance of embracing each individual's character.
Structure's launch marks a smart move for the British brand, with Hong Kong retaining its position as one of the strongest emerging markets in the world.
Gianna said: "Launching Structure in Hong Kong was an incredible experience. It was a pleasure to work with such great characters who wholeheartedly embraced our philosophy and ethos. Hong Kong is heavily inspired by western culture and style, which made the seminar an absolute joy to present."
