Stephanie bruce confirmed as head of fudge

PZ Cussons Beauty has announced Stephanie Bruce as the head of Fudge Professional. The new role will see her responsible for commercial, new product development, education and events and technical support. With more than 25 years in the industry, Stephanie has experience in all areas of hairdressing from working in salons to acting as a consultant for product manufacturers. Stephanie joined Fudge as global education manager, where she brought a commercial edge to the Fudge team thanks to her her hairdressing background and her manufacturing knowledge. Speaking about her new role, Stephanie says:

This is a new role within PZ Cussons Beauty and the Fudge Professional brand and I'm excited to be involved in this new era. So much has happened since the acquisition in 2012, with new products launching, new expertise and new branding and support to take Fudge to a wider professional audience. I'm looking forward to continuing building on that. Within the new role, I'm going to be looking to take Fudge to the next level with our salon offerings. We have such a strong product portfolio and a heritage of expertise that we can really demonstrate to our customers on a global level. My own expertise within the professional industry has enabled me to really understand what customers want; I’m determined to position Fudge as a brand that delivers on great quality products but also knows how to have fun, keeping the integrity of the brand whilst ensuring everyone in the professional world of hairdressing knows about us."