Step by step: kevin luchmun's rave inspired styling at house of holland ss17

This week's step by step takes us backstage at the House of Holland SS17 show at this year's London Collections: Men. Kevin Luchmun takes influence from the 90's rave scene to create a gritty, lived in style. The Hair “The collection is heavily based around rave and music culture so I wanted to create a ‘lived in’ hair look to capture this gritty narrative” Kevin Luchmun – Toni & Guy International Artistic Director Get the Look Step 1: Apply label.m Grooming Cream throughout the hair and blow dry forward Step 2: Now section the hair and straighten using label.m Titanium Pro-50 Styling Iron Step 3: Using label.m Sculpturing Pomade, rub the product in your hands and apply liberally Step 4: Lastly, comb the hair forward using the label.m Detangling Comb: Anti-Static and spray label.m Hold and Gloss to finish