Sparks fly for electric hair at salon international

Electric Hair made sparks fly on their stand at Salon International, with creative catwalk styling by Mark Woolley and members of the art team. Over the course of the three-day professional hairdressing event, award-winning stylist and creative director of Electric Hair, Mark Woolley, set up base within The Hair Show at Salon International. The independent British brand showcased 12 models during the event, recreating some of the key catwalk trends for the coming season. Looks for Autumn/Winter 2015 as presented by the team included voluminous waves and layered ponytails, as seen at London Fashion Week. Stylists from all six of the Electric salons were present, as well as The Art Team. Alongside the Electric VW Campervan, which often accompanies them on their journeys across the globe, the team showcased cutting techniques from the Electric Assassins collection, a series of styles which experiments with the idea of broken weightlines with inspiration taken from 1940s film noire and Hitchcock heroines. Electric encompasses six bespoke salons in key cities throughout the UK, a professional product range, the Electric Studio and the Electric Education Academy.