Show teams prepare for the 2018 l'oréal color trophy grand final

It's not long now until the 2018 L'Oréal Colour Trophy Grand Final takes place at the Battersea Evolution. The Grand Final will feature a show titled ‘21st Century Image’ which the brand says will celebrate ‘how we capture the beauty within our ever-changing media driven world’. The highly anticipated show will see three of the most celebrated UK artistic teams of the moment. The first section of the show will be ‘The Moving Image’ by the Percy & Reed London Artistic Team led by Adam Reed, which will be an in-depth delve into a creative mind, no holds barred. Adam Reed from Percy & Reed says: “The L’Oréal Colour Trophy Grand Final is one of the most creative things that I love doing in this incredible industry. This show is my 6th Grand Final show and I feel so honoured to be part of it and have the opportunity to express my vision so freely!” ‘Capturing the Instant Image’ will follow with a show by Ken Picton Salon, led by Ken Picton. Exploring the notion of the selfie the audience will witness filtering and altering taken to the extreme. “We were absolutely delighted to be asked to be involved in this year’s Grand Final show and to be able to be part of such a great concept. Our show will explore the instant digital image of fashion; we will be immersed with who and what you want to be” says Ken Picton. The show will finish with a captivating piece titled ‘The Editorial Image’ by Brooks & Brooks. The show, led by Sally & Jamie Brooks, will explore the classic look, capturing the art of a model through a traditional lens and will showcase breathtakingly beautiful images displayed in a visual feast across the L’Oréal Colour Trophy immersive stage. Jamie & Sally Brooks commented: “It’s that time of year again – the highly anticipated L’Oréal Colour Trophy and we are thrilled to be part of the line-up for the closing show. It means that we get to call on our creative juices and hopefully create a show that everyone will remember. We look forward to seeing you there!” Tickets cost £200 and can be ordered from lorealcolourtrophy.com.