Schwarzkopf professional relaunches igora royal in berlin
Published
05th Mar 2013
by rachael
Schwarzkopf Professional relaunched Igora Royal colour as part of their Essential Looks tour in Berlin, Germany.
The new high-definition colour promises up to 50% longer colour retention and up to 25% higher vibrancy for long-lasting, true-to-tube results.
More than 100,000 tubes of Igora Royal are sold across the world every day, with the new improved colour retaining the reliability that colourists have come to expect but with some exciting updates.
Global colour ambassador, Lesley Lawson, says: "As a colourist I need to rely on the performance of my colour 100% - coverage, intensity and retention are key. Igora Royal is Schwarzkopf Professional's flagship brand for a reason and its new high definition technology is hugely impressive. It delivers true results even under challenging conditions for perfect colour equalisation and white-hair coverage."
As well as improved results and vibrancy, the updated Igora Royal offering includes 121 exciting new shades - but it's not just about products.
Schwarzkopf Professional also launched a broad portfolio of consultation and education tools to tie in with the new release, including the Colorpedia learning resource and the House of Colour smartphone and tablet app which provides an exciting new way to consult and create colour as well as storing client information.
And to complete the relaunch, Schwarzkopf Professional has also launched the Royal Master Academy - a ten-month comprehensive education programme to create dedicated colour experts.
