Salon software gives you freedom

Discover how subscription-free Fresha meets Pattern+Matter’s eco-aspirations and helps them manage and grow their hairdressing business... Situated in Birmingham’s historic Jewellery Quarter, an 1805 Grade II listed former jeweller’s workshop stands as the “spiritual home” of eco-friendly salon and Fresha partner, Pattern+Matter. As original brickwork contrasts with a neon-green distressed interior and rock music memorabilia, founder Anthony Pytlinski has created a contemporary salon that respects the location’s heritage. And by setting environmental benchmarks and using Fresha, Pattern+Matter is on the path to success. “Pattern+Matter opened in 2021 and I couldn’t be happier with how things have turned out. I’m very passionate about sustainability and I feel we've got to look after the future, so we can’t compromise. Everybody has welcomed it with open arms.”

Meeting Pattern+Matter’s Eco-Aspirations

Delivering personalised services using sustainable organic products in what Anthony describes as “an intimate setting with a one-on-one haircare approach”, Fresha syncs perfectly with Pattern+Matter’s sustainability values. As the world’s #1 hair, beauty and wellness software, Fresha delivers an environmentally friendly solution, which Anthony appreciates. “I use Fresha because it's a 24/7 platform. When I'm asleep, Fresha is awake. Fresha is reception for me, so if somebody wants to book an appointment at 2:30am, they can. It’s very easy for clients to use. I also look at my calendar to see what my week is looking like, and check stock levels to make sure we have what we need. It’s very helpful.”

Growing Business With Fresha

While Fresha gives Anthony the freedom to focus on delivering great service, it also takes care of appointment reminders and marketing. Using notifications to ensure his clients remember their appointment has resulted in zero no-shows, while Fresha’s blast marketing tool fills unexpected gaps, and promotes offers. “If I’m free or get a cancellation, I send out a blast message and I’m going to fill that gap! “When clients leave, they receive an email or text asking them to leave a review. Everybody sees these on Fresha’s website and app, on my Fresha marketplace profile and on Google. Clients can look at my Google reviews and right underneath you've got my Fresha reviews. These are great for bringing in new clients.”

Understanding Business With Fresha Reports

To help Anthony keep track of business performance, he turns to Fresha reports: “I look at our incomes weekly and monthly, and cross-reference them from the previous month to see where my business is going.” After opening immediately after the pandemic, Anthony is delighted with his success and the role Fresha is playing. “I recommend Fresha to other salons. It's very easy for me and my clients to use and everything you need is just a click away!” Take care of your salon business by joining Fresha free at www.fresha.com/for-business This is a sponsored post in collaboration with Fresha. Discover how to let your business run itself with Fresha here.