Salon retail courses: learn to earn!

Cutting and colouring courses might be exciting, but to really boost your bottom line, salon retail courses could be the answer. Learning how to effectively sell hair products to your clients without feeling like a salesperson is an art, but learning how to swap the hard sell for personal recommendation based on careful consultation and conversation could be the best hairdressing skill you ever learn. We've rounded up some of the best salon retail courses in the country to help master the art of selling without the hard-sell. Alan Howard Essential Retailing Duration: One day Where: Venues nationwide Cost: £55+VAT Student profile: Salon stylists at every level Description:Most stylists have a very close relationship with their clients and fear that if they try to sell a product to them, the relationship will be ruined in some way. On this course you will learn how to retail without selling in a very simple and easy way that clients will welcome and want. Learn how to bridge the gap between how hairdressers view home-use products and your clients' perception of them and understand how to deliver the advice that your clients actually want using simple advanced communication techniques that are easy to learn. Contact: Call 07964 335945 or email [email protected] Client Wave Salon Retail Duration: One day Where: In-salon Student profile: The entire salon team Description:This best-selling course doesn't teach your staff how to sell – it shows your staff how to get the client to buy from them, because they wants to! Discover techniques to ensure retailing is a consistent profit centre of the salon, remove the fear factor amd overcome objections with a unique approach that is easy and very effective. Contact: Call 0844 736 5993 or email [email protected] Clynol Retail Therapy Duration: One day Where: London Cost: £100 Student profile: Salon stylists at every level Description:This one-day course will provide participants with a tried-and-tested method of building a consultative approach to retail sales. Retail Therapy debunks retail myths, reprograms thinking and adds new techniques and tools to boost product sales. This course provides a great return on investment for retail profits that can add straight to the bottom line. Contact: Call 020 7724 7931 or visit www.clynol.com Goldwell Retailing and First Impressions with Mikaela Martin Duration: One day Where: London Cost: £65 Student profile: Salon owners, managers and stylists Description:This session covers understanding the importance of selling the correct products and service to your loyal client. You'll learn how to become the best at consultation by questioning why clients want to buy from a hairdresser and how your entire team, including the reception team, can help. Contact: Call 020 3540 1200 or visit www.goldwell.com KMS Ultimate Service Duration: One day Where:In-salon Student profile: Whole team Description:It’s a fact that salon clients are more satisfied if they feel like their needs are being met and if they can re-create the fresh-from-the-salon look at home. However, many salons have not made the connection between client satisfaction, professional product recommendation and client retention. This fun and interactive program is designed to create an easy and consistent process for communication throughout the salon experience that ends in an expert recommendation of products. With this program, your future success can start today! Contact: Call 020 3540 1200 or visit www.kmscalifornia.com L'Oreal Professionnel The Importance of Communication in Retail Duration: One day Where: London Cost: £160 Student profile: Salon owners and managers Description:Led by Julie Eldrett, this course will help you understand why retail is key to the success of your salon, and how to communicate this effectively. You will be advised on listening skills, effective communication methods, retailing methods as well as consultation tips. Contact: Email [email protected] Schwarzkopf Professional Grow My Retail Business Duration: One day Where: London, Manchester, Glasgow, Belfast and Dublin Cost: £100 Student profile: Entire salon team Description:Get to know your products inside out and put them to work with current trends and client needs. Can your services reach further and hook new target groups? Does your team share the same strategy? Schwarzkopf Professional can make every answer a yes! Join us for a day of crucial insights and how to act on them to transform your business. Contact: Call 020 7724 7931 or visit www.ask-schwarzkopf.com TIGI Product Focus Duration: One day Where: London and Manchester Cost: Free Student profile: Fully qualified stylists Description: As TIGI products evolve, so does the need for enhanced education. Product Focus days are complimentary to all TIGI stockists and take place regularly in both London and Manchester. Each one-day session focuses on one brand and provides product knowledge and information to help you successfully recommend and retail in your salon. Contact: Call 0844 8440946 or visit www.tigiprofessional.com Wella Retailing Duration: One day Where: Venues nationwide - speak to your Wella Account Manager Student profile: The entire salon team Description: Explore the basic rules of retailing and learn how to communicate with your clients and encourage purchases of products, time after time. The session also covers the recommendation of treatments in-salon, the biggest growth area in hairdressing over the last few years. Contact: Call 020 7637 7172 or or visit www.wella.com