Salon of the year 1: judges' entry advice

Thinking of entering Salon of the Year 1 at HJ's British Hairdressing Business Awards? We caught up with the category's sponsors, Salon Services, to find out what they'll be looking for in a winning entry.

Salon of the Year 1, sponsored by Salon Services

Why should salons enter the British Hairdressing Business Awards? “Our position at the forefront of the hair and beauty industry means we’re constantly seeing examples of the first class work of salons and professionals across the country. Entering the British Hairdressing Business Awards, which are amongst the most prestigious in the sector, is a fantastic way for professionals – from salon assistants to business directors - to showcase the outstanding work that’s making a difference to our industry and to gain recognition that they richly deserve. What advice would you give someone entering? “Professionals should focus on what separates them from the rest of the pack and ensure that they cover all of the required criteria points. There are thousands of fantastic salons and professionals in our industry, but no two businesses or people are the same. Setting time aside to really reflect on their achievements over the past year will give professionals the best chance of success.” What is the benefit of winning a Salon of the Year 1 for a salon? “Winning a Salon of the Year 1 award is a huge opportunity for business owners to raise the profile of their organisation. Not only will the mark of quality attract new clients and make existing clients more likely to be loyal, other professionals will look to the salon as a source of inspiration. Ultimately, it’s a great boost to a business’ growth.” Simon Rowlands, marketing controller, Salon Services