Salon extension services: subtle changes

Although additional length is the first thing that springs to mind when we think of extensions, other clients are using them for more subtle transformations, such as boosting the volume of their locks or adding a new colour into the mix.   Clients with thin or lank locks may find that as well as the volume-boosting products, extensions are another  tool in their kit to banish the dreaded flat look. “Extensions can offer hairdressers the opportunity to increase the density of the hair, which will in turn increase volume when styling,” says Paul Falltrick, Great Lengths brand ambassador.   “Applying a partial application, perhaps through the main width of the head, is not only a cost-effective way of introducing clients to extensions, but also gives those concerned about fine, limp hair a new look and love for their hair,” he adds.   Specific areas can also be targeted with this method, explains Dawn Reilly, marketing director for Balmain Hair. “Clients who want to fill in broken hair at the front due to heat damage, or those who want to thicken up the baseline to a bob can also use extensions,” she says. “Subtle changes can be a huge money-earner for the salon as these treatments are very quick and also create client retention.”   When applying a whole head set of extensions for extra volume, application methods differ to those for length. “When adding extra length, the majority of the application is focused around the nape of the neck, which gives the illusion of lustrous, thick hair,” says Sonia. “For clients who want more volume, however, the application is more evenly distributed over the head.”   Another subtle change made possible by extensions is the addition of new colours. “If a client likes a particular colour, extensions can be used to add it in without the commitment of upkeep,” says Charlotte Copin, hair designer at Clipso Watford. This could be a perfect option for adding lighter shades in the summer, or adding depth to a flat colour without having to reach for the bottle.   Overall, says Charlotte, the greater variety in extension usage means we have moved away from the WAG-stereotype of the noughties. “In my experience, clients range from the girl who wants the festival boho look with waves and extra length, to a client who has naturally fine hair and wants overall thickness,” says Charlotte. “There are so many ways of adding hair extensions to hair for different reasons, not just for the ultra-glam look.”